Our story

The Bay of Plenty is the innovative and entrepreneurial heart of NZ business.

Firestation ignites growth in business and people to achieve prosperity and live more fulfilling lives.

Growth     Achievement
Success     Strategy
Expertise  Dynamic


What drives us is our passion for business and our ambition to support business owners and their teams to be the best at what they do. We don’t shy away from the tough questions and believe that anything’s possible with a growth mindset.

We are the only Business Growth Centre with programmes and professional coaches available across the wider Bay of Plenty covering leadership, sales, governance, marketing and business coaching.

We work with business owners and their teams across the central North Island including Rotorua, Tauranga, Kawerau, Whakatane, Taupo and Tokoroa to:

  • Strengthen their leadership and culture
  • Develop local or national marketing strategies and implementation
  • Build good governance
  • Embed a sales culture
  • Or build exceptional business capability.

We have a growing client base winning awards, growing revenue and increasing profit.

Our team

Rachael McGarvie

Email | 021 271 1517

Rachael McGarvie is the co-founder and chief marketer of Firestation.

After many years working in a range of organisations as a senior marketer, Rachael decided to set-up her own marketing consulting business, Flair Marketing. which has now amalgamated into Firestation.

Her marketing acumen has been gleaned from almost 20 years’ experience in strategic communication working for and with a broad range of public and private sector organisations in New Zealand and Australia.

Rachael has worked with small businesses, large corporates, local government and non-profit organisations. Including Bay of Plenty Regional Council, Bank of New Zealand, Cardmember Wines and as an Account Manager in various direct marketing companies working with clients including Firestone, Lancôme and many more.

What makes Rachael different to so many marketing consultants is that she has worked as a marketing specialist within businesses and local government organisations. Rachael understands business. She knows the importance of meeting business targets, knowing her target audience, ensuring marketing is effective and meets budget and time constraints. She’s been at the ‘coal face’ of business, and can create fabulous strategic marketing and communications that meets business needs.

Rachael’s love of hard work, positive attitude and intuitive understanding of stylish marketing is the driving force behind Firestation’s marketing services.

Darren McGarvie

Email | 027 271 1517

Darren McGarvie is co-founder and chief coach of Firestation.

He has had a long and successful career helping businesses develop by working in a number of corporate positions, primarily in the financial services sector. These roles allowed him to work with a broad range of business people from farmers to entrepreneurs to large corporate entities and local government.

Throughout his working life he has started businesses in IT, construction and entertainment industries, allowing him to understand from a personal perspective the challenges of entrepreneurship and sustaining successful businesses.

Darren’s passion for entrepreneurship, business education and successful business leadership is the driving force behind Firestation.  It is also what motivated him to help establish ‘Rotorua X’, the fastest growing business networking group in the Bay of Plenty.

His business acumen has been recognised with receiving many awards for his professional abilities, including 2012 Chamber of Commerce Emerging Business Person of the Year the 2013 Institute of Directors Aspiring Director Award.