Online Marketing Course -
Online marketing is crucial to ALL businesses and social enterprises. But there are so many different components to marketing your business online it can be overwhelming. This online marketing course will go through each component one week at a time allowing you to progress that area before moving onto the next session.
Email or call Rachael on 021 271 1517 to find out more.
WEEK ONE:
What Online Marketing your business needs.
Marketing Plan Review – are you ready to market online?
Sales Funnel
Content Planning
Websites
Why you need a website
Components of an effective website
Website review
Website Call to Action
Website Content Management Systems
Updating websites
Search Engine Optimisation – What is it and why is it important
How to make sure your site is Search Engine Optimised
Keywords
Search Ranking
SEO Tools
SEO tips and tricks
Social Media Overview for business
Facebook / Instagram
Ideas for posting
Boosting / Paid advertising
Influencers
Email Marketing
What to email
Mailchimp overview
Emails & Automation
Effective email headings
Ways to increase open rate
Email measurement WEEK SIX:
Google Ads
Online Advertising
Pulling it all together. Your online marketing plan & schedule.
6 x 90-minute workshops limited to 6 attendees. These are BYOB (bring your own device) sessions where you will have time to work on your own and ask questions as you do things.
Cost: $899 per person + GST.
Minimum of 3 participants required.
This Online Marketing Course is eligible for the NZTE Capability Voucher Scheme, which helps eligible businesses pay for training. The vouchers can cover up to 50% of the cost of this course, and your business may be eligible to receive up to $5,000 a year.