Online marketing is crucial to ALL businesses and social enterprises. But there are so many different components to marketing your business online it can be overwhelming. This online marketing course will go through each component one week at a time allowing you to progress that area before moving onto the next session. 

WEEK ONE:

Online Marketing Overview – what are the options 
What Online Marketing your business needs. 
Marketing Plan Review – are you ready to market online? 
Sales Funnel 
Content Planning 

WEEK TWO: 
Websites 
Why you need a website 
Components of an effective website 
Website review 
Website Call to Action 
Website Content Management Systems 
Updating websites 

WEEK THREE: 
Search Engine Optimisation – What is it and why is it important 
How to make sure your site is Search Engine Optimised 
Keywords 
Search Ranking 
SEO Tools 
SEO tips and tricks 

WEEK FOUR: 
Social Media Overview for business 
Facebook / Instagram 
Ideas for posting 
Boosting / Paid advertising 
Influencers 

WEEK FIVE: 
Email Marketing 
What to email 
Mailchimp overview 
Emails & Automation 
Effective email headings 
Ways to increase open rate 
Email measurement 

WEEK SIX: 
Google Ads 
Online Advertising 
Pulling it all together. Your online marketing plan & schedule. 6 x 90-minute workshops limited to 6 attendees. These are BYOB (bring your own device) sessions where you will have time to work on your own and ask questions as you do things. 

Cost: $899 per person + GST. 
Minimum of 4 participants required.