Many business owners make the mistake of thinking they can dive straight into using Facebook, Instagram and Google Ads without any sort of plan. It’s a real hit and miss strategy. Sometimes it can work, but a lot of the…
The world of marketing is continually evolving and it can be difficult for small and medium businesses to keep up with the trends. One area that can no longer be considered a trend, and should now be a marketing staple,…
Facebook changes to its news feed algorithm announced in January sent shock waves across the internet and fear into the eye of marketers across the globe. Many have forecast the doom of Facebook business pages. But what are the changes…
It’s estimated that every day we are exposed to between 4,000 to 10,000 advertisements; this includes print, radio and TV ads, brand labels, online ads and the many other ways we see company logos and promotions. You need to think…
Using social media for business is a must. Research has shown businesses that spend six hours a week on social media drive leads and increase sales. Regardless of what industry you’re in, social media is a cost-effective way to share…
Your business pitch is an integral part of any organisation. Successful leaders know it’s critical to be able to motivate and inspire people – whether that be employees, clients or investors. This means presenting a compelling vision of the future…
All businesses large and small need to develop a brand. To think that branding is only important to large corporates that have deep marketing budgets can be a mistake. Branding is often the differentiating factor between customers choosing you over…
Whether you are launching a new product or service, trying to raise awareness of a social issue, updating a brand or wanting to increase sales, or all of the above we can help and will provide leading marketing advice and…