Your business pitch is an integral part of any organisation. Successful leaders know it’s critical to be able to motivate and inspire people – whether that be employees, clients or investors. This means presenting a compelling vision of the future and engaging your audience’s emotions. Whether you realise it or not, you are pitching every day.
Perfecting your business pitch takes time; you need to plan, prepare and practice your pitch before delivery.
Whether you are trying to win new customers, attract funding or investment or raise your profile at an event, there are some key ingredients for a winning pitch.
First and foremost, you must believe in what you are pitching. People will respond to authenticity. You must:
- Believe in your company, your product and yourself.
- Believe the customer is better off buying what you sell from you.
- Believe that you can differentiate yourself effectively.
If you walk in the door without this level self-belief, you’re setting yourself up to fail.
Self-belief will show in the passion you create as you communicate your message, engage the customer and get them to commit to the outcome you’re after. With unbreakable self-belief, you will deliver an effective and authentic pitch.
Next you need to clearly identify the problem you’re solving with your product or service. What pain point do you address with your product or service? If you’re pitching for investment you will need to outline the basic market segmentation, size, growth and dynamics. The more specific, the better.
Successful pitches are a product of extensive preparation and rehearsal.
Much like the art of acting, they are most effective when they engage the audience’s emotions, are delivered confidently and authentically, feel natural and personalised. It is vital that you start with a bang! You need to grab the audience’s attention. The opening sentences can make or break it.
It’s also important that you end strong and come full circle with your message. The conclusion should repeat the main points from the introduction but in a summarised and punchy format.
Bay of Plenty businesses have an opportunity to practice their business pitch in front of a panel of judges and a live crowd. The 2017 BoP Pitch Night #4 is on Wednesday 25 October at Toi Ohomai Institute of Technology at the Mokoia campus.
It provides the business and charitable community a platform to practice their pitch and receive constructive feedback along with more than $11,000 of support services in prizes.
Prizes include business coaching and training programmes, HR advice, legal advice, Facebook training course, branded water bottles, brand audit and leadership benchmark 360 evaluation.
Pitches can be anything from an idea, to a start-up or even an established business with big plans for growth with a new product or service.
Pitch Night is a lively and entertaining evening showcasing the entrepreneurs in our town. People need to apply to pitch and only the best six will be selected. Audience attendance is free. There is also a stellar line-up of commercial judges to score the pitches and pick the winner. Find out more at www.bit.ly/BOPpitch
Remember pitching doesn’t need to be a daunting task, the more you do it the easier it becomes and when you make it through with the investment you need, the client you were chasing or the award you wanted it’s worth it!